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Hello and welcome

at .The welcome page is not our homepage. This is our directory page to get to the content as quickly as possible. It is our goal, and it is in the nature of our site content, that our visitors come back and that the number of regular visitors will be significantly higher than the number of first-time visitors.

5 minutes of your time - whenever you want and as often as you want

There are certainly more elegant ways of doing this or implementing it with an algorithm in a “feed”. We are somewhere in between; between a search engine to find answers to questions and solve problems quickly, social media for quick, integrated participation and retreating into our own, inspired imaginary worlds with a book. We are somewhere in between. We also lie between the media of the conventional book and a television series. We must therefore take into account that attention, at least according to the surveys, can wane with digital text. That doesn’t change the essence of our stories.

Beach promenade Kühlungssborn

Beach life

Growing and processing sea buckthorn, “the lemon of the north”, is a fulfilling job. Getting four daughters through puberty and young adulthood is incomparable. Sea buckthorn cannot be compared with lemons either. It has much more vitamin C. Details that mother, aunt and grandmother pay particular attention to.

iPhone as a safe haven?

The stories and “books” presented here differ in their structure and presentation; they are only books in exceptional cases, marginally to the extent that we cannot really understand a smartphone as a place of retreat.

Your own new bookshelf

This is actually the wrong wording, because in most cases the books are only temporarily in the memory/cache of the end device and free reading or reading with a flat rate does not constitute ownership. A simple issue, but this is where opinions differ. Between ownership of cultural assets that represent intellectual and social competence as a protected expression of education and humanism instead of a scissors and shield on the wall and, on the other hand, stories as consumer goods between posts about puppies and the last lunch. Last but not least, emotionally gripped by elevator wisdom and theories about which organ is best for seeing. Mora is in between.

Advertisements

We are a profit-oriented company. If all cookies are rejected and ad blockers are the order of the day, nothing will happen. Therefore, we keep all external tracking that targets your individual behavior across platforms completely off our site. We also do not collect data with external search engines or integrate third-party advertising. Retargeting is annoying and excluded here, even if marketing agencies seem to be into it.

It will not be an entirely smooth process to integrate advertising gently on these pages in a credible, helpful and entertaining way. Some will always be perceived as annoying and we will do our best not to bombard you with “firecrackers”.

Reading portal?

The stories on Mora are in competition with each other. It will become more extensive, but above all it should also develop in breadth, in line with our name: “Story Roads”. It is important to know how many readers are on which pages, where they come from and what window size they have, not only because of the advertising on our pages.

Just reading?

No. MORA shows a variety of entertainment content. We see it quite simply: if a “story world” appeals to you, we will exhaust our graphic and technical possibilities and expand and deepen the areas. We will see what happens. The development from computer game to movie, as with Lara Croft or Hitman, is rather unlikely. It’s more likely to start with the written word and then we’ll see.

The difference between demons and zombies?

They are a brotherhood whose secret is almost as old as life itself. It all seems so clear. Good and evil in the battle for …

Work/life/love balance on the Baltic Sea

Continuation story

Five siblings, four of them young women, their mother, grandmother’s aunt and the children’s father are the core of the Bender family, who live on a farm near Kühlungsborn.

She, the dolphin - Murderous panic

Krimi, 302 Seiten

Crime thriller from and in Bavaria. The good humor and the occasionally informal tone cannot distract from the fact that serial offenders seem to be at work here.

Outlook

The Shore

Hotel of the surf

The newspaper about history. Here only in the digital edition. Online and as a smartphone and tablet app.

Spelling mistakes? Translation errors?

Sorry, yes. We keep finding real nonsense spelling, grammar and of course the wooden translations. We will go over it – by proper correction or rewriting. It is neither an excuse nor a consolation that this happens even with printed material from well-known publishers. Certainly not everything was better in the past. But spelling mistakes may not have been as popular.

Our stories are certainly not the last word in wisdom, they are still being written and for some characters it is still in the stars whether the lamb will develop into a wolf.

The comment functions are activated on all content pages of the stories and games. We welcome your comments and suggestions. Please be polite and communicate as you would with strangers over a meal:

None: politics, diseases, religion, sex.

In some of the stories it is clearly different. According to stage directions.

Stars? Lamb? Read aloud!

Important note on the imprinting of stories, especially necessary for the area of stories for reading aloud:

Read-aloud stories are particularly important to us because we need to prepare the next generation for smaller tasks:

  • Prevent wars
  • end hunger
  • to eliminate diseases
  • fight dictatorships

Education and building confidence in one’s own abilities and communication for greater efficiency and social harmony do not seem completely wrong.

Our read-aloud stories are characterized by tolerance. Anyone hoping for dripping singularity here, despite the cultural imprint of our authors, has got it wrong. We do not educate. But it is also not our job to abstract the song of the multi-universal view of life in such a way that a child wonders whether a rabbit is really a rabbit and how it would be perceived by a dragonfly or a bat, not to mention Plato.

And yes, there are stupid questions. We have a chance with our children.

Areas

Good entertainment is relaxed.

There may be exceptions where people wallow in the psychoses of others. On MORA, we make things work that we hope will be well received and that the stories and/or their authors will be accepted. What doesn’t work will be discontinued. Mora is also a platform for testing authors and stories.

We reserve all possibilities of distribution channels and also call some of our stories “worlds” because they have parallel and complementary material for other markets. Technically, this also includes the expansion and addition of interactive components, including console games. On the marketing side, there is free content with advertising, digital content on a flat-rate usage basis and fixed, non-digital products for purchase, exclusively from us or also in retail.

In the case of books and text-heavy content, or educational text fragments (small children’s books), we pay attention to the regulations of the Book Price Fixing Act and the VAT rates that are not reduced for games, as well as the overall and individual consideration.

A publishing house

We love books

We love art, one loves fast cars, one loves computer games, fast, hard guitar riffs, the Goldberg Variations, architecture, young dogs and sometimes old ones too. We all love stories. It’s no coincidence that our publishing house is called “Story Roads”. This applies to the media and marketing channels of stories with the associated technology, structure and time, but also to the so-called life cycle of a story.

More elegance please

Advertising without remarketing

Our advertising volume is controlled and takes you into account as part of a possible target group. You would only accidentally see things or services here that you have entered in search engines or on whose page you have been. This does not even run internally on our server. So if you repeatedly read about how to make simple incendiary devices or bombs on the dolphin pages, you won’t be offered firecrackers when you read a good night story from us.

Keyword targeting does exist, but not for words you search for or randomly when “car”, for example, is mentioned several times in the text, even if it had just wrapped itself around a tree in the story. Keyword, hand-picked, if the ambience is right. We will refine the ad control over time and the click rates we determine in order to integrate ads as an interesting, non-distracting information program, especially for reading content.

Almost to touch

Haptic in mind and spirit. mora BOOK-ed.

We are dealing here with fiction, in individual cases with literature, in exceptional cases with high culture. The fact that the term “trivial literature” is not used is neither ignorance nor negligence nor fear or ignorance. In all cases, we are initially dealing with entertainment as opposed to non-fiction, regardless of its social and/or emotional impact and reach. Non-fiction is digitally ahead. It solves problems, is subject to current laws and technical progress. Skimming it until the solution to the problem is found is not considered insensitive, but economical.

And now we come along, not as the first players, and try to teach a phone that is attuned to emoticonic universal language to be the silent companion of a fantasy-filled moment.

Sure, there are problems, but NFT trading spews out incomparably more data.

Highlights and oddities:

Advertising-free and exclusive. mora MAXIMA.